The HAPPETITE Awards 

Checklist before submitting your entry


Before applying, please check the details

and process in the section How to enter the competition


The entry process is quick, easy and free*:

  • Please consider the criteria carefully also to understand exactly what the judges are looking for
  • Complete your entry by answering concisely the brief questions on the entry form, in English
  • The Awards team will contact you shortly after receipt of your entry
  • SUPPORTING MATERIAL (photos, maps, plans): All photos will be viewed by the judges during the Jury meeting for the selection of several finalists
  • Pitch video:  If you were in front of the jury, what would you say to them? you have one minute to pitch your project. 

If you need help with your entry or require any clarification, please contact Laurène at thehappetite.awards@reedmidem.com

NB: All information required in the ENTRY FORMS will remain confidential, except the main project image and the short project description in 100 words: both will be used in our communication materials, should your project be shortlisted. 

BEST NEW RESTAURANT CONCEPT

This category rewards the new restaurant with the most original concept, launched over the past 2 years, which has shown an originality through the singularity of the product, innovative positioning, and integration of new technologies, interior design and architecture (shop fit-out), advertising campaign. The concept must be viable, expandable and profitable. 10 restaurants / points of sales open maximum.

This category is now closed

BEST RESTAURANT CHAIN OF THE YEAR

This category rewards the best established restaurant chain of the year, with more than 10 restaurants currently in activity, which has shown an originality through the singularity of the product, innovative positioning, and integration of new technologies, interior design and architecture (shop fit-out), steady growth in figures. The concept must be viable, expandable and profitable. Minimum of 10 points of sales open is required. 

This category is now closed

BEST FOODTECH SOLUTION

Innovation is increasingly affecting the Restaurant industry today. Restaurants must rethink every part of the global experience they offer to the consumer. This category is about celebrating the greatest innovations in foodservice and catering technology. Judges will be looking at how those initiatives or solutions will enhance the guest experience, reinforce the efficiency of the restaurant in terms of costs reduction (i.e.: cost reduction per dish, time saving for guest and preparation, wasted food reduction, etc..), sales & footfall increase, customer loyalty. Project launched within the past 5 years.

This category is open to restaurants, start-ups, and service providers.

This category is now closed

BEST SUSTAINABLE RESTAURANT CONCEPT

Organic food sales are growing fast and serving organics allow increasing restaurant profits. However, Consumers think organic and eco-friendly is better than organic alone or eco-friendly alone. Combining the two elements is a way to maximize restaurant's potential. This category is about celebrating initiatives of restaurants operating in a way that preserves the natural environment. Concept launched over the past 3 years.

This category is now closed

BEST ETHICAL THINKING RESTAURANT

In the today fast-moving world, the social impact of actions and strategies of any business player in any business field is a key factor to help transforming the world in a better place. This category is about celebrating initiatives/campaigns of restaurants operating in a way that brings social value for the community and/or their employees, that promotes social equity, enhances the lives of people and communities and contributes to economic prosperity for shareholders, employees and all the stakeholders. Campaign launched over the past 3 years.

This category is now closed

BEST MENU INNOVATION

Consumers are always interested in trying new experiences and flavors, especially millennials, and keep demanding more sophisticated food offering. Constant menu innovation is a key for brands. At the same time, the consumers are looking for healthier and traceable products, with production methods respecting the environment. This category rewards the most innovative menu offer. Menu launched over the past 3 years.

This category is now closed

BEST DELIVERY EXPERIENCE

Today more than ever, the demand for high-speed delivery services and aggregators is clearly identified. This category celebrates the most performing solutions driving efficiency and delivering unprecedented convenience/experience for customers. Judges will be looking at how those initiatives or solutions will enhance the consumer experience and reinforce the efficiency of the restaurant in terms of sales, customer loyalty and growth opportunities. Concept launched over the past 3 years.

This category is open start-ups, aggregators, restaurants chains and service providers.

This category is now closed